Dealing with Print Media

Click to download the pre-event briefing pack for this course

Introduction

Newspapers are a significant part of everybody’s life, whether it is the freebies lead by “The Metro” in Nottingham, or your preferred broadsheet or tabloid.  They do inform people’s opinions and, rightly or wrongly, we believe what we read, much in the same way as we abide by all that is pumped at us from other media.

So it is important to know;

• What the print journalist needs
• Why they need it
• What their audience needs
• What their editors need
• What you can do to strike a happy balance.

This intensive one day course examines these areas and is designed to be very interactive and hands on.

Who should attend:

Those who may be called upon to represent their company or organisation and have to deal with print media journalists.

Course outcomes:

The morning offers a broad overview of the industry and then gives you a practical exercise in being “interviewed” by a journalist.  This can happen in one of two ways, by phone (more likely given time constraints) and face to face.  Both need to be entered into with care and there are many pitfalls along the way to receiving a “sympathetic” hearing.  You will be put though both types of interview and there will be peer group and professional feedback.  We will also look at producing a Press Release on an issue that your organisation has been involved in over the last 6 months. Whilst actual press releases would often be handled by a Marketing  or PR Department, this exercise will provide an insight into the process.

Teaching methods:

There will be a mixture of theoretical input from the tutor along with experiential learning and group discussion as well as interviews and role-play exercises.