Advanced Media, Radio & TV Skills

Click to download the pre-event briefing pack for this course

Introduction

You have just issued a press release and the local TV or radio station has telephoned for a “live” interview.

Senior people in an organisation or company can find themselves in this daunting position from time to time and executive development ltd can provide the skills and training to deal with this situation.

Andrew David (see key people), a radio and TV presenter with 31 years of broadcasting experience with the BBC will put you through your paces. The use of sophisticated audio and video technology allows you to experience immediate feedback and to practice the techniques required to deal with this situation.

Who should attend:

Directors, Senior Management and those who have responsibility as organisational spokespersons or responsibility for PR.

Course outcomes:

Delegates will receive coaching in how to handle TV and radio interview situations both live and pre-recorded. The questions that the interviewer will ask are explored and many professional tips and techniques are explained. Other subjects covered include preparation, how to handle the “bad news” story and how to look and sound good. Considerable preparation is required in advance and delegates will receive a comprehensive briefing pack prior to the event.

Teaching methods:

There will be a mixture of theoretical input from the tutor (an experienced broadcast journalist and presenter) along with opportunities for experiential learning, and practice and discussion in small and large groups. Extensive use is made of video feedback along with personal coaching.