Professional Sales Skills

Introduction

In an increasingly competitive world, getting the sale is fundamental to success. Combining communication, presentation and negotiation skills, this workshop focuses on the identification of customer and client needs. It is no longer acceptable to just try to "sell" the product or service.

The workshop identifies how to establish the level of activity required to achieve objectives and how to measure progress, introduces appropriate ways of building relationships with customers and looks at ways to improve the conversion rate from enquiry to sale, with the emphasis on high levels of continuing business.

Who should attend:

This workshop is an ideal introduction to sales skills for newly appointed sales people or for those wishing to review their selling style and enhance their effectiveness. It is also a suitable course for those who have not actively engaged in selling to date, but who may be required to in the future.

Course outcomes:

You will gain an appreciation of the importance of building relationships, establishing needs and identify a process for achieving this in different circumstances. You will also have the opportunity to practice the key skills of negotiation, communication and presentation. The seven steps to a successful sale are explored in detail. Practical advice and guidance on improving performance is also given on an individual basis.

Teaching methods:

There will be a mixture of theoretical input from the tutor along with experiential learning and group discussion.