Introduction to Public Relations

Introduction

It is said that even bad publicity is better than none, but we would prefer to see good news making the local or national newspapers. So how do you get your message across?

This workshop looks at the basic principles of public relations, planning an effective PR strategy both internally and externally and how newspapers and magazines work. Delegates will gain practical experience in writing press releases and be able to cope with approaches from journalists.

Who should attend:

Those who are new to public relations and wish to gain an understanding of the principles, those who may have recently taken on the responsibility to formulate a basic strategy for the company or organisation or those actually doing the job but with no formal training in this area.

Course outcomes:

You will learn:

• The fundamental basics of PR

• How to construct an basic PR strategy

• How local and national newspapers work

• How to write an effective press release

• How to understand the role of the media

• How to deal with the bad news story

Teaching methods:

There will be a mixture of theoretical input from the tutor along with opportunities for experiential learning, and practice and discussion in small and large groups