Developing a PR Strategy

Businesses spend a lot of money on Public Relations and for good reason. Effective PR can bring a wide range of benefits to any organisation, improving your reputation, improving your image and ultimately your profitability. The course takes the delegates through the process of developing a PR campaign for a complex scenario. Who to influence, how to acheiev this and what methods to use have to be discussed and evaluated. This is followed by a presentation to a real live journalist! The end result is practical experience in developing, managing and implementing a PR campaign.

Who should attend:

Those who are new to public relations and wish to gain an understanding of the principles, those who may have recently taken on the responsibility to formulate a basic strategy for the company or organisation or those actually doing the job but with no formal training in this area.

Course outcomes:

You will learn:

• The fundamental basics of PR strategy design

• How to construct a PR strategy

• How to handle representatives from the media

• Who to communicate with and how

• How to manage the PR strategy

Teaching methods:

There will be a mixture of theoretical input from the tutor along with opportunities for experiential learning, and practice and discussion in small and large groups